Business

UK rapper Lethal Bizzle adds to his business empire with the launch of debut fragrance at star-studded event

SMELLS LIKE SUCCESS: Lethal Bizzle with Skepta

UK RAPPER Lethal Bizzle has expanded his business empire with the launch of his debut fragrance, Stay Dench.

The east London-born star, who already has a successful music career and clothing line, showed off his latest addition at an event in London yesterday (Aug 14).

“We are pleased to announce the debut launch of the exciting new fragrance, “Stay Dench” for Lethal Bizzle,” manufacturer Laurelle London wrote in a press release.

They added: “Outside of music, Lethal Bizzle is a prominent social media personality through platforms Twitter and Snapchat, which have been used to promote his music independently. In 2012, he launched a clothing brand titled “Stay Dench” based on his popular British slang phrases.”

“What a night, thanks to everyone that came down,” Lethal Bizzle wrote on Instagram beneath a picture taken with Mercury Award-winning rapper Skepta at the event.

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