LOS ANGELES Lakers No. 2 overall draft pick Lonzo Ball and younger brothers LiAngelo and LaMelo appear on the cover of SLAM magazine’s newest issue, which focuses on the future of basketball.
Their father, LaVar, who doesn’t appear on the cover, penned an essay for the issue titled “Whole New Ball Game.” In it, he discusses Big Baller Brand and the movement it started.
“One of the most important things that a parent can do for their kid is to stay involved,” LaVar writes. “In the sports world, many parents have let so many people into their kids’ inner circle that there are meetings happening and yet they’re not even invited to any of them.
“Your son is the endorser but gets no say in it – yet he’s doing all the work. As parents, we have to understand our value, and the value of our children.”