LAST YEAR, she made history by becoming the youngest editor of Teen Vogue and now Elaine Welteroth has cause for more celebration after being appointed Editor-In-Chief.
“In addition to representing the brand’s editorial vision, Welteroth is also charged with expanding Teen Vogue’s presence through new consumer experiences and products,” publisher Condé Nast said in a press release.
Additionally, she has helped grow Teenvogue.com’s traffic nearly 250 per cent in just two years.
In the past year, traffic to TeenVogue.com has increased to more than 9.2 million unique visitors, up from 2.7 million unique visitors last year, mobile traffic more than doubled.
“Elaine is incredibly in tune with the Teen Vogue audience, and has used that unique insight to engage and connect with her readers on a very personal level,” said Anna Wintour, artistic director of Condé Nast and editor-in-chief of Vogue. “Over the last year, she has demonstrated a fearless leadership in her pursuit to make Teen Vogue the voice of a new generation, and we look forward to all she will accomplish in her expanded role as Teen Vogue’s new editor-in-chief.”
Elaine, a graduate of California State University, joined Teen Vogue in 2012 as the beauty and health director.
Previously, she was the senior beauty editor at Glamour, and before that she served as the beauty and style editor at Ebony magazine, where she started her editorial career.