Fashion

Gucci’s new campaign features only black models and dancers

LEAP FORWARD: The Gucci campaign

GUCCI HAS taken a “welcome leap forward” with its new campaign, which features all-black models and dancers.

The prefall 2017 campaign draws inspiration from several 1960s influences and England’s underground Northern Soul movement to the sixties.

Titled “Soul Scene,” the campaign draws influence from photographer Malick Sidibé, known for capturing black-and-white images of the party culture in his native Bamako, Mali.

“The fact that Gucci creative director Alessandro Michele cast only black dancers and models – including Nicole Atieno, Elibeidy, Bakay Diaby, and Keiron Berton Caynes – in the campaign feels like a welcome leap forward for an industry not explicitly known for its commitment to diversity,” writes Glamour.

Gucci’s “Soul Scene” prefall 2017 campaign will begin running in mid-April.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s