GUCCI HAS taken a “welcome leap forward” with its new campaign, which features all-black models and dancers.
The prefall 2017 campaign draws inspiration from several 1960s influences and England’s underground Northern Soul movement to the sixties.
Titled “Soul Scene,” the campaign draws influence from photographer Malick Sidibé, known for capturing black-and-white images of the party culture in his native Bamako, Mali.
“The fact that Gucci creative director Alessandro Michele cast only black dancers and models – including Nicole Atieno, Elibeidy, Bakay Diaby, and Keiron Berton Caynes – in the campaign feels like a welcome leap forward for an industry not explicitly known for its commitment to diversity,” writes Glamour.
Gucci’s “Soul Scene” prefall 2017 campaign will begin running in mid-April.