BEYONCÉ HAS made history by becoming the first person to command $1 million per post on social media.
“This makes Beyoncé the highest valued influencer currently on social,” according to a press release from D’Marie analytics.
According to the company, which determined the star’s value using an algorithm that measures 56 metrics across Facebook, Twitter, and Instagram, it has more to do with the authenticity of her content.
“It’s divine to see an individual who rarely uses her social media to publish anything but authentic, non-branded content actually become the most valued individual on social media for advertisers,” D’Marie CEO Frank Spadafora said. “In fact, I believe it’s due to her limited release of exclusive, curated content which causes such a frenzy from her audience.”
He added: “It’s actually a great lesson for all those over-saturating their feeds with branded, unentertaining or thoughtless content just to stay in front of their audience and appear relevant. These days, less really is more.”
Beyoncé’s valuation on social media saw a steady increase from the moment she “broke the Internet” by announcing on Feb. 1 that she was expecting twins by posting to Instagram a photo of her cradling her growing bump.
The post garnered about 6.4 million likes and 339,000 comments in less than eight hours, breaking Selena Gomez‘s record of 6.3 million likes, according to People.
Beyoncé’s pregnancy post currently has almost 11 million likes and more than 534,000 comments.
Since January, the pop star has gained an average of 98,077 new followers a day across her social portfolio, D’Marie noted.
An average post by Beyoncé on Instagram — which is a highly personal curation of her style, art, and family — will draw more than 2 million engagements.