Business

Founder of luxury tights business for women of all shades launches nail varnish range in bid to continue redefinition of nude

EXPANDING HER EMPIRE: Bianca Miller-Cole

THE FOUNDER of a company that provides luxury tights for women of all shades has announced the launch of a nail varnish range to cater to a variety of skin tones.

Bianca Miller-Cole, the entrepreneur behind Bianca Miller London, says the new addition to her growing empire comes after feedback from her customers.

“Our customers asked for us to move into beauty products that catered to a better variety of skin tones and this is our first step into that niche,” Bianca said. “Our high quality, high shine gel varnish offers you all of the high intensity colour of traditional gel varnishes without the need for a UV lamp”

The names of the polishes are a selection of positive affirmations, including ‘Success’, ‘Dream’ and ‘Inspire’ and promise to “provide a creamy, gel like texture, with a volumising finish and long lasting glossy shine”.

Bianca Miller London started with a luxury nude hosiery collection, with eight nude shades carefully selected to satisfy complexions ranging from English Rose to Sub-Saharan African and everyone in between.

The brand, now stocked in major high street chain Topshop, was instrumental in redefining the way people view nude tights and highlighting a major gap in the market.

“Bianca Miller London are excited to share the news that we have pushed the redefinition of nude beyond hosiery and we are launching a gel nail varnish collection to cater to a variety of skin tones,” a statement from the company reads.

It continued: “The Bianca Miller London brand signifies change and our goal of redefining nude is ever evolving. With that in mind after extensive research we are launching the Bianca Miller London Nude Gel Nail Varnish Collection.

“The initial offering is 5 Nude Hues and 3 classic shades in a high shine, high quality gel nail varnish finish. Our new gel collection is 100 per cent vegan friendly and cruelty free”.

The New collection will be available online via http://www.biancamillerlondon.com from Wednesday 29th March 2017

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