Business

Meet Amaya Diggins: The 10-year-old founder of company that creates hijabs specifically for teens and tweens

FILLING A GAP IN THE MARKET: Amaya Diggins

MEET AMAYA Diggins, the 10-year-old founder of Hijabi Fits, a company that creates hijabs specifically for teens and tweens.

When Amaya started wearing hijab last summer, her mother bought her some new scarves but Amaya didn’t like any of them.

She felt that they were too big, too long, too heavy, or too stuffy because they were made for adult heads. The youngster also thought the colors and designs were too mature for her age.

That’s when she got the idea for Hijabi Fits.

She has been been actively engaged in every aspect of the company.

“I want young Muslimahs to know that they can look stylish and pretty in hijab. I want them to know that Hijabi Fits is a company started just for them, and that it will be a fun brand that they can be proud of,” she told Haute Hijab.

She chooses the scarf material (jersey), gives her input for the measurements (Hijabi Fits offers two hijab sizes) and helps with concepts for upcoming photoshoots.

Currently, Amaya is trying to raise $20,000 through Hijabi Fits’ LaunchGood campaign in order to grow her business by adding inventory and setting up a website.

She hopes to eventually expand and start designing and selling modest clothing for young Muslim girls.

“Own your identity and Allah will reward you, even if it is hard,” she told the publication.

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