Music

British rapper Stefflon Don signs her label to Universal and then signs herself: ‘A year ago labels weren’t offering me my worth. I had to grind to show them my value’

GRINDING: Stefflon Don

BRITISH RAPPER Stefflon Don celebrated a major career milestone this week announcing she had signed her label V-IV London to Universal music – and then signed herself.

Writing on Instagram, the 25-year-old said: “Signed my label to Universal, then I signed myself.”

“A year ago, I walked into labels and they wasn’t offering what I was worth, so I knew I had to grind to show them my value. Sometimes people don’t see your vision, so I had to put my vision on screens and they watched and believed everything I did. They started speaking numbers fluently.”

The British born, Holland-raised rhymer and singer first made an impression with her powerful patois-ridden version of Section Boyz’ street smash “Lock Arff,” before lining up an arsenal of features with everyone from Lethal B to K Koke and Angel.

She told Fader back in 2016: “I want to be Number One. I want to have four number one’s back to back between now and 2017. I want to be as big as Adele [laughs] — watch out Adele, I’m coming for you.”

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