Music

Apple Music paid Chance The Rapper $500,000 to exclusively release ‘Coloring Book’

STREAMING HISTORY: Chance The Rapper

CHANCE THE Rapper says Apple paid him $500,000 to release his last mixtape, Coloring Book.

Following queries from fans, who questioned his independence as an artist – a staple in his young career, the Grammy Award-winning star revealed through a series of tweets that Apple paid “half a mil” plus a commercial, to release Coloring Book exclusively on Apple Music for two weeks.

He wrote: “I wanna clear things up. ‪@apple‬ gave me half a mil and a commercial to post Coloring Book exclusively on applemusic for 2 weeks

“I think artist can gain a lot from the streaming wars as long as they remain in control of their own product.”

“I just wanna remain transparent, folks out there without a deal need to know they’re doing everything right just keep at it,” Chance added. “I feel like if I didnt clear it up people would keep trying to discredit all the work we did to make Coloring Book what it became.”

In May 2016, Colouring Book became the first streaming exclusive to debut in top 10 of the Billboard 200 albums chart, premiering in eighth place with the equivalent of 38,000 album units.

Most of the album units came from Apple Music, with each streaming album unit equaling 1,500 streams. The record picked up 57.3 million track streams in total.

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