NIKE HAS just launched a plus-size range and the accompanying campaign features popular British vlogger Gracie Francesca.
“So excited to share with you @nikewomen new lifestyle range, that is inclusive to plus sizes – going up to a size 3XL.,” Gracie wrote after the news was announced.
Explaining their reason for expanding their size range the sportswear giant said:
“Nike recognises that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Helen Boucher, vice president of women’s training apparel, added: “When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
Nike’s plus size range ranges from size XL to 3XL and is available in store and online now.