Fashion

Model Leomie Anderson launches empowering range for women: ‘It’s important to use my public position to spread awareness’

USING HER PLATFORM: Leomie Anderson

USING HER PLATFORM: Leomie Anderson

LAST YEAR, British model Leomie Anderson created LAPP: an empowering brand encompassing a clothing line and blog that allows girls of all ages to express their views.

Her first collection focused on the issue of consent, featuring a series of witty t-shirts reading “you tried” and “lol nah” aka lines to use when you’re stuck in an uncomfortable situation.

Worn by the likes of fellow Catwalk queen Jourdan Dunn (who she describes as “one of [her] role models”), it sent a clear and strong message.

THe model, who is fresh from her second stint on the Victoria’s Secret fashion show, recently launched LAPP’s latest range with a decidedly anti-Trump message.

“This p***y grabs back” shouts sugar sweet hoodies, referencing the newly elected president’s controversial comments prior to his successful presidential campaign.

“Right now, I feel like Trump is the most internationally recognisable face of misogyny,” she told Yahoo! “He’s even been described as the man at the helm of the war against women. I saw a video of women protesting with the phrase that is adorned on my collection and really felt inspired by it. It’s not just an anti-Trump collection. It is against everything he stands for in regards to women and our rights.

She added: “It’s important to use my public position to spread awareness. I believe that if you have a following and are passionate about something, you should speak on it, but only if it is something that is truly important to you. I don’t think it’s fair to say that someone is obligated to speak on issues if they aren’t passionate about it.”

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