AWARD-WINNING UK rapper Lady Leshurr and Ghetts has been announced as the ambassadors for an initiative geared at identifying and showcasing new, ground-breaking talent.
MOBO UNSUNG, a competition launched by the Music of Black Origin (MOBO) Awards in 2000, is dedicated to providing a platform for exceptional British talent.
Numerous acts such as Sam Smith, Emeli Sandé, Stormzy, Rita Ora, Krept & Konan and Ella Eyre credit MOBO for providing their first major performance platform and all have since gone on to become household names.
The Queen’s Speech wordsmith and Birmingham native Lady Leshurr commented: “I’m so excited that MOBO have asked me to be an ambassador for this year’s MOBO UnSung competition! The UnSung initiative is a must for any new artist looking for a break. I can’t wait to hear what the artists come with this year!”
Budding UK artists who want to take their music careers to the next level are invited to enter MOBO UnSung by submitting their music at mobo.com/unsung. Closing deadline is August 8.
The MOBO Awards were established in 1996 by Kanya King MBE to recognise the outstanding achievements of artists in musical genres ranging from jazz, gospel and RnB/Soul to reggae and hip hop (and more recently) grime and afrobeats. It is one of Europe’s leading urban music brands and now in its 21st year, the awards are a celebration of top musical achievements.
Over the years, MOBO have evolved into an all-year round movement supporting emerging as well as established talent across various musical and other creative genres as it pursues its mission to create more opportunities and platforms for talent that might otherwise go unnoticed.
For many artists, especially those who are independent, the MOBO Awards exemplify success through struggle and hard work and is a point of reference for enterprising achievement.