Business

Meet the 29-year-old founder of Africa’s fastest-growing e-commerce site

YOUNG MOGUL: Fatoumata Ba

YOUNG MOGUL: Fatoumata Ba

FATOUMATA BA has always been fascinated by technology.

The Senegal-born entrepreneur created her first email address at 11 and built her first website at 16.

Fatoumata went on to launch Jumia Ivory Coast, an online retail platform supported by Africa Internet Group.

From 10 employees in 2013, to more than 300 in 2015, Jumia Ivory Coast became the fastest growing African e-commerce site with more than 500,000 monthly unique visitors buying more than 50,000 products.

The e-commerce platform offers a wide array of products including fashion, electronics, home appliances and beauty products, and provides a unique shopping experience.

She later on took the reins of Jumia Nigeria, the largest e-commerce site on the continent in market share, employees and revenues.

Fatoumata has partnered with more than 30,000 vendors and brands, including Apple, L’Oreal and New Look.

She made Forbes Africa’s most promising 30 Under 30 entrepreneurs.

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