MEET 26-YEAR-OLD Isaac Oboth, who built a business out of disappointment and has gone on to make $100,000 a year and be listed as one of Forbes Africa’s 30 Under 30 achievers.
In 2007, he hired a videographer to film his high school prom with the intention to sell the DVDs.
The video was terrible, he says. But in just a day, he sold all 250 copies. He realised that people are willing to pay for what he considered a poor product, so it was clear they would pay more for a good product.
“I immediately went online and began googling what it took to shoot and edit great quality videos. Before I knew it, I was spending 16 hours a day behind a computer watching tutorials on shooting and editing,” Isaac says.
He founded Media 256, which shoots and edits commercials, documentaries and TV shows.
He employs seven people and makes over $100,000 a year. CNN, Coca-Cola, Nestle and African Leadership Academy are among his clients.
One of Isaac’s biggest achievements is a 10-part TV series dubbed Discover Uganda which aired in Uganda and later sold to The Africa Channel, a cable channel in the US.