GWEN JIMMERE, the founder and CEO of Naturalicious, is the first black woman to patent a natural hair care product.
In the fast-growing natural hair care industry, Naturalicious has become a global success, although she has not forgotten her humble beginnings.
“I grew up in a household where if you can’t find it, you can make it,” she says. “I created the Moroccan Rhassoul 5-in-1 Clay Treatment out of necessity. Having natural hair can be very time consuming and expensive, taking two or three hours to complete your haircare regimen on what we call wash day and costing hundreds in haircare products each month.”
The approved patent is for the new application of the clay based product imported from Morocco, which is a cleanser that also works as a conditioner, deep conditioner, leave-in conditioner and de-tangler all in one. The product cuts down a traditional wash day to a less than an hour.
Gwen also guarantees a two-month trial period. If you don’t like the product, she’ll gives 100 percent of your money back, and buy you a competitor’s’ product to replace it.