Business

British entrepreneur creates greeting card company to celebrate African heritage

CELEBRATING DIVERSITY: Georgina Fihosy

CELEBRATING DIVERSITY: Georgina Fihosy

GEORGINA FIHOSY had always struggled to find a greeting card on the British high street that best represented her British and Nigerian heritage.

Last year, the UK purchased approximately 900 million greeting cards, but in a country that is so ethnically diverse – with over 12 per cent of the population being from a BAME background – when Georgina stepped into major high street card retailers, she struggled to find a range of cards that actually represented the ethnic diversity of the nation.

While maternity leave from her job as a pharmacist the 34-year-old founded Special Touch Designs, her own greeting card company that celebrates her dual heritage and Britain’s diversity.

 

CARD 2

“I searched for a card that had images of black families or a newborn black baby, but could not find anything in the major mainstream card retailers,” she told Mashable.

“I was so disappointed that I decided to make the card myself, and that was basically how the business began; out of pure frustration for the lack of diversity in the British card industry,” she continued.

The entrepreneur, who still works full-time as a clinical pharmacist and juggles life as a mother, wife and home maker, creates each card individually in her home studio in Kent using wax and African print fabrics. All materials are responsibly sourced from sustained and managed forests by FSC accredited suppliers.

“I want to be able to go into a card shop and see my cards integrated with other cards, so that anyone can purchase them regardless of ethnicity,” she says. “But, in order for the customer to make a choice the option has to be there in the first place.”

 

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