LIVERPOOL STAR Daniel Sturridge has signed a partnership deal with Hugo Boss.
The 26-year-old England striker will front the iconic brand’s Success Isn’t Born It’s Made campaign, which is a collaboration with their BOSS BOTTLED fragrance.
Daniel joins Germany’s defender Mast Hummels and Spain’s midfielder Isco, who will each step out of their football jerseys into BOSS Menswear, to front the global campaign.
He said: “I’m excited to confirm my partnership with @Hugoboss #BossBottled for the new Success Isn’t Born It’s Made campaign.”
For over 15 years, BOSS BOTTLED, have been empowering men to achieve their personal goals and to achieve the success they’re after.
The most recent campaign will feature powerful testimonials from each player to support the brands ethos.