A LINGERIE company founded by 29-year-old British entrepreneur Ade Hassan has been given a welcome boost after it was revealed that her products, a range of nude underwear for women of colour, is Beyoncé’s favourite when she’s on tour.
“The pop star’s world tour kicked off on Monday 27 April with an epic performance at Miami’s Marlins Park, and Bey has has enlisted lingerie brand Nubian Skin to provide underwear for her and her dancers on every single date.”
Nubian Skin was founded by Ade who became frustrated by the lack of skin tone options in lingerie and decided to rethink the definition of ‘nude’.
“My nude isn’t the nude I see in shops,” she said. “Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us.