Business

Beyoncé’s Ivy Park active wear line lands in stores today

NEW VENTURE: Beyoncé

NEW VENTURE: Beyoncé

BEYONCÉ’S NEW clothing line Ivy Park has arrived.

The line, a 200-piece active wear collection featuring leggings, T-shirts, crop-tops and jackets all designed for fitness and leisurewear, is available starting today (April 14) in Topshop, Nordstrom, Net-A-Porter, and other sellers.

Ivy Park line is a joint venture with Sir Philip Green of the Arcadia Group and is named after the 34-year-old singer’s four-year-old daughter, Blue Ivy.

 

“When I’m working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me,” Beyoncé said of her new venture. “My goal is to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.”

 

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