Fashion

Beyoncé gives fans first look at her new activewear brand, Ivy Park

EXPANDING HER EMPIRE: Beyoncé

EXPANDING HER EMPIRE: Beyoncé

BEYONCÉ TODAY (March 31) gave fans the first look at her brand new athleisure brand, Ivy Park

The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories.

“Introducing IVY PARK a new activewear brand for women #IVYPARK,” the 34-year-old wrote on the brand’s new Instagram page, @weareivypark.

The new venture was first announced in October 2014, when it was revealed that Beyoncé had teamed with Arcadia boss Philip Green to establish the standalone brand.

Since then fans the world over have been waiting with baited breath.

The collection launches in Topshop, Selfridges, and JD Sports and on Net-A-Porter on April 14.

 

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