ONE OF the UK’s leading youth broadcasters staged its first-ever official SXSW showcase in Austin, Texas.
Strictly British kicked off the annual festival with a bang with performances from a stellar and diverse line up of the UK’s top emerging artists including Stormzy, who performed alongside veteran grime MC Ghetts.
Ghetts said: “Grime is the most authentic genre of music, the energy comes from a place that’s raw; it is art at it’s purest form. As one of the pioneers of Grime, it is especially important to me to ensure that grime, and the UK, are always represented at international music festivals like I’m doing today at SXSW, alongside SBTV.”
Performances also came from MOBO Award-winning R&B singer Shakka.
Against a backdrop of increased interest from the US in UK music, SBTV’s showcase created a huge opportunity to spotlight the incredible talent coming out of the UK on the international music stage with Jamal Edwards MBE, founder and CEO of SBTV, adding: “2016 is the UK’s year at SXSW and its fitting that SBTV is the music platform to represent British talent this year.
“SBTV has spent the last 10 years supporting a diverse range of emerging British artists and SBTV was the first platform to launch the career of many UK and U.S acts that have gone on to have successful careers in the music industry. The next stage for and SBTV is international expansion – bringing great UK artists to the US and beyond.”
The showcase marks a land mark moment in SBTV’s ever increasing influence in the music industry and visibility in the US market, after SBTV opened a US office this year and launched US video series Bonfire Sessions, filming up and coming US acts including US rapper/musicians PELL and SMINO.
SBTV’s SXSW debut marks another significant milestone in the evolution of one of Britain’s most enduring youth focused networks, which has continued to expand it’s influence through innovative alliances with key music brands such as Apple Music, which SBTV recently joined as a curator and through the launch of youth focused news channel SBTV News, in partnership with the Press Association.
SBTV, which celebrates its 10th anniversary this year, was founded in 2006 by young entrepreneur Jamal Edwards MBE. Jamal initially set up SBTV as a YouTube channel, to give a voice to UK rap and grime artists, who had been under represented by traditional media at the time. It has become one of the most significant curated youth networks in the digital space, filming hundreds of exclusive sessions and interviews with the best established and emerging talent, championing many British acts who have since achieved global success, including: Ed Sheeran, Rita Ora and Emeli Sande. SBTV now has over 350 Million video views on YouTube and is now considered one of the UK’s most influential music platforms.