TV PRESENTER Rochelle Humes is the latest celebrity to feature in the star-studded Calvin Klein advert.
The 26-year-old joins the likes of FKA Twigs and Kendrick Lamar in the ‘My Calvins’ campaign, which she posted on her social media.
Alongside the snap, Rochelle wrote: “Chillin in my Calvins.”
Best known for being a member of bands S Club 8 and The Saturdays before presenting The Xtra Factor, Rochelle now co-presents assault course game show Ninja Warrior UK for ITV.
Launched via Instagram, the basis of the campaign consists of individual photos of various celebs with the words “I _____ in #mycalvins” overlaid onto each image in CK’s iconic font. A different word fills in the blank for each celebrity.
Justin Bieber for example, “dreams” in #hiscalvins, Kendrick “reflects” in his, FKA twigs “excels” in hers, ad infinitum.