Fashion

Rochelle Humes is latest name to feature in star-studded Calvin Klein ad

STAR-STUDDED CAMPAIGN: Rochelle Humes

STAR-STUDDED CAMPAIGN: Rochelle Humes

TV PRESENTER Rochelle Humes is the latest celebrity to feature in the star-studded Calvin Klein advert.

The 26-year-old joins the likes of FKA Twigs and Kendrick Lamar in the ‘My Calvins’ campaign, which she posted on her social media.

Alongside the snap, Rochelle wrote: “Chillin in my Calvins.”

Best known for being a member of bands S Club 8 and The Saturdays before presenting The Xtra Factor, Rochelle now co-presents assault course game show Ninja Warrior UK for ITV.

Launched via Instagram, the basis of the campaign consists of individual photos of various celebs with the words “I _____ in #mycalvins” overlaid onto each image in CK’s iconic font. A different word fills in the blank for each celebrity.

Justin Bieber for example, “dreams” in #hiscalvins, Kendrick “reflects” in his, FKA twigs “excels” in hers, ad infinitum.

CHILLING IN HER CALVINS: Rochelle Humes

CHILLING IN HER CALVINS: Rochelle posted this picture to Instagram

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s