F1 ACE Lewis Hamilton has announced he is the Global Ambassador for L’Oreal Men Expert.
The 31-year-old said he was “honoured” to join the cosmetics giant.
“In my world, success is down to focus and efficiency. L’Oreal Men Expert has the philosophy – and their high-tech products are made for men like me,” he said.
Lewis will represent Men’s Expert HydraEnergetic, a range of anti-fatigue skincare for all skin types.
L’Oreal added: “As the new Alpha Male by definition, he’s the ideal match for Men Expert. Modern, he’s a leader for a new generation of men for whom masculinity doesn’t mean macho – it means masculine,” said Cyril Chapuy, L’Oréal Paris Brand Global President.”