Business

Red Lobster sales up by 33 per cent after Beyoncé Formation endorsement

ENDORSEMENT: Beyoncé

ENDORSEMENT: Beyoncé

SEAFOOD RESTAURANT chain Red Lobster is reporting a 33 per cent rise in sales since Beyoncé name-checked them in her new single, Formation.

Red Lobster spokesperson Erica Ettori said the brand was mentioned on Twitter 42,000 times in a single hour and trended for the first time in history.

The chain said sales were up 33 per cent on Sunday over the previous year, thanks to a lyric in the new track that suggests using Red Lobster’s food as a reward for sex.

Formation is 33-year-old Beyoncé’s first single since 2014’s Flawless and addresses police brutality, Hurricane Katrina and black culture in America.

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