MEET ALTRICHIA Cook, the designer behind a luxury swimwear line popular with celebrities including Nicki Minaj.
The 28-year-old launched Allusions by A.Lekay Swimwear, a retro-inspired line featuring high-waisted bikinis for mothers or women who haven’t “reached their ideal weight” goal, in 2013 after giving birth to her first child.
Conscious of stretch marks on her stomach from carrying her child the businesswoman created a design that combined sexiness with comfort.
US rapper Nicki Minaj was pictured in the cover of Cosmopolitan wearing a custom design by Altrichia herself, bringing global attention to her brand.
She told xoNecole: “Through my brand, I really want to break the whole barrier of this ‘competing thing.’ Instead of competing, let’s collaborate. I’m not in competition with you and will never be. I’m always trying to help people and connect people.”