MEET AMBROSE Cooke and Timothy Armoo, the young businessmen helping brands like Adidas, Nickelodeon and Go Pro find the next YouTube stars.
The 21-year-old entrepreneurs established Fanbytes last year, which predicts who will be the next breakout stars on the popular video-sharing site based on a “super geeky algorithm”.
They have since seen the popularity of their start-up explode, resulting in deals with big brands such as New Look, Sephora and Nickelodeon and a six-figure turn over.
The London-born youngsters met at a leadership event, but it was Timothy who was initially inspired to create Fanbytes after seeing the influence YouTube had on his little cousin.
Speaking to Femail Timothy said: “I remember my little cousin buying a bunch of new stuff, random new hats and trainers and I asked him why he got them. He mentioned that he was influenced by KSI who is a YouTuber now.
“When you see your own family members having their purchasing habits being changed by this random guy in his bedroom somewhere you’re instantly alerted to the power of YouTubers. Similarly, we saw that these guys were micro celebrities in their own right and needed a way to monetise their audience.”
And that’s exactly what Fanbytes does; it measures downloads, traffic or general social buzz, through that “geeky algorithm” to help clients find the perfect YouTube stars to collaborate with.
The formula is also calculates gender, age and audience location and track the clicks, views and engagement of the potential super vloggers.
“YouTube is quite unfair to creators, taking 45 per cent of fees from adverts so we knew that they’d need a better way,” he said.
“There are a few players in the space but everyone keeps using random slow management companies and we just decided to build a website which makes it as easy as buying an ad on Google or Facebook. And brands such Disney, Nickelodeon, Sephora have all signed up.”
WORDS: Hazelann Williams