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Trio who created project to encourage BME communities to swim win big at award show

TOP AWARD: Members of the Swim Dem Crew

TOP AWARD: Members of the Swim Dem Crew

A TRIO who started a business to encourage people from BAME communities to learn to swim were presented with the Sport England Community Sports Project of the Year Award at the Lycamobile British Ethnic Diversity Sports Awards (BEDSA).

The ceremony, established by Sporting Equals in 2015 to celebrate sporting excellence within black, minority and ethnic communities and help to inspire the next generation, was held on February 6 and presented a ‘thrilled’ Swim Dem Crew with special recognition.

Swim Dem Crew was founded by Peigh Asante, Nathaniel Cole and Emily Deyn in the summer of 2013. Swim Dem Crew has played an important role in driving participation in swimming within BME communities. They focus on engaging people who don’t swim and promote swimming as a life skill.

The team said of their nomination: “We are thrilled to have won the Sport England Community Sports Project Award.

“We have been astounded by the uptake and interest in Swim Dem Crew since we formed in 2013.”

FAMOUS FACE: RECORD BREAKER: Akinwolere completed a memorable open water swim

FAMOUS FACE: RECORD BREAKER: Akinwolere completed a memorable open water swim

Four years ago, Swim Dem Crew member, TV presenter Andy Akinwolere, set a new world record for the deepest location open water swim, by swimming across the Palau trench in the Pacific Ocean.

Arun Kang, chief executive officer of Sporting Equals who founded the British Ethnic Diversity Sports Awards said: “Swim Dem Crew have had phenomenal success in championing swimming as not only a fantastic way to get exercise but also a crucial life skill for those who were either too scared to try swimming or who had simply never been given the opportunity before.

“Therefore they are a fantastic example of how community sport can change lives. Swim Dem Crew are a truly deserving winner of the Sport England Community Sports Project Award.”

WRITTEN BY: Rodney Hinds

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