WEST LONDON born supermodel Jourdan Dunn is to launch a children’s wear line with high street chain Marks & Spencer, it was announced today (Feb 9).
The 25-year-old, who has blazed a trail in the fashion industry making the Forbes Highest-Paid Model list twice and becoming the first black model to cover British Vogue, is to Launch LonDunn in April.
The line, which will include 22 pieces for boys and girls, aged five to 16, is inspired by her six-year-old son Riley and a nod to her London Roots and surname.
“I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid,” the model said.
“My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.”
Riley will follow in his mother’s footsteps and appear in the advertising campaign with his famous mother.
Stephanie Chen, Trading Director for Kidswear and Home at M&S, said: “We are thrilled to be working with Jourdan on her first children’s wear range and she has been really passionate about the project every step of the way.”
“Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look & feel of the clothing and campaign.”