BEYONCE’S NEW single Formation shot straight to No. 1 on the real-time Billboard + Twitter Trending 140 chart shortly after its release last night (Feb 6).
The 34-year-old’s politically-charged surprise single and accompanying video, which pays homage the Black Lives Matter movement and black pride, arrived one day before she’s scheduled to take the stage alongside Coldplay during the Super Bowl 50 halftime show.
Set in New Orleans, the clip features shots of Bey lying on top of a sinking New Orleans police cruiser as well as a graffiti’d wall that says, “Stop shooting us.” There’s also a scene of a black child in a hoodie dancing in front of a line of police officers in riot gear.
At one point a man holds up a newspaper called “The Truth” with an image of Martin Luther King Jr. on the front page captioned, “More than a dreamer.” Blue Ivy Carter, Beyonce’s daughter, also appears in the video proudly sporting her much-condemned Afro.
“Like my baby hair, with baby hair and afros,” a defiant Beyoncé sings.
The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.
Formation is currently only available through Tidal as both a free download and a stream. Within hours of it being posted on YouTube it had already clocked up over four million hits.