South London barber creates UK’s first black-owned grooming range for men



SOUTH LONDON barber Aaron Wallace has created the UK’s first black-owned grooming brand for black men.

Named after his successful barber shop in Croydon, Shear and Shine has aims to “provide everyday solutions to grooming problems that I know us men often face”.

“Afro-Caribbean skin and hair is notoriously known for having its own set of common problems that require different treatments to its European counterparts,” Aaron said.

He feels there is a lack in diversity and choice available for black men looking for grooming products and this is something he hopes to address with his new venture.

“I always felt that black men were overlooked in this area and with male grooming becoming more and more important, I saw an opportunity to serve my community,” he added.

“As black men we pride ourselves on looking and feeling good.”

The ambitious businessman, who opened his barbershop in 2014, hopes to become the market leader with a range he’s spent over a year developing.

“I want Shear and Shine Grooming to be the first thing black men think of when it comes to looking good, when it comes to quality products and when it comes to excellent customer service,” he said.

Shear and Shine grooming products include everything from shampoos and conditioners to various aftershaves and body oils.

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