THE FOUNDER of a lingerie line for women of colour is celebrating news that her new line of tights for plus-sized women is now stocked in high-end store, Fenwick.
Ade Hassan, who was named fashion entrepreneur of the year at the Great British Entrepreneur Awards 2015, announced the news via the company’s Twitter page this week.
“Did you know that our Curve hosiery is available at @FenwickBondSt?,” the tweet read.
“We’ve always been about increasing inclusivity and we are so pleased this is another way we can do this for our customers,” Ade said in a statement on her site.
Fenwick, in the heart of the west end, prides itself on being a “high-end department store with women’s fashion and accessories, beauty products and gifts”.
The news comes after the 31-year-old entrepreneur announced that her lingerie line – aptly marketed with the tagline, “a different kind of nude” – was now stocked on poplar online retailer, ASOS.
ASOS will offer the brand’s collection of lingerie and hosiery for women with darker complexions, which includes bras in sizes 30B-36DD available in four creatively named distinct shades: Café au Lait, Caramel, Cinnamon, and Berry.
After only one year in business, Ade’s brainchild has been endorsed by the likes of Scandal star Kerry Washington and is stocked in five stores in the UK, two in Portugal and 21 stores in the US. It is also sold through nine websites online.
The 31-year-old got the idea for Nubian Skin while sitting at her desk at her former job, which she described as a “corporate environment”.
“Lingerie is the foundation of every woman’s wardrobe. Being able to have something that matches your skin tone helps you express yourself, and it makes you feel more comfortable in your skin – which is something that every woman should be able to feel,” Ade told XO Necole.
For Ade, it was the frustration of not finding lingerie and hosiery that matched her complexion that helped her discover that there was more to life than underwear that didn’t match her skin.
“I was working in a very corporate environment before Nubian Skin and there was always frustrations of either not finding panty hose that’s my colour or wearing shirts that were quite sheer, but not wanting to always wear a black camisole underneath,” Ade told XoNecole. “Or when you are in a business meeting and your strap is showing or you can tell that you have red bra under a white top; I didn’t want that, I wanted nude, but shops didn’t have my colour.”