US rapper A$AP Rocky has collaborated with GUESS Originals for a collection, which pays homage to the Nineties where he has ventured into the archives to find pieces for the era to re-create.
Pieces from the line will be available for pre-order on January 30 at selected retailers. The full collection will launch February 15 at GUESS stores and online.
The 27-year-old approached GUESS with the idea with hopes of paying tribute to his upbringing in New York City where he got “insight on all the urban brands, especially when you live between Harlem and the Bronx”.
A$AP has replaced the ‘S’ in GUESS with his trademark dollar sign and is “excited” about bringing logo shirts back.
“It’s kinda tight, bringing that back. I’ve never seen a GUESS tee with their logo in the middle like that,” he said.
The Everyday star’s line features light-coloured grey and tan-toned striped shirts, denim jackets and overalls, contrast bombers, cut-offs and more.
“I actually went into their archive and picked those pieces. I went in,” he explained.
The price range is set around $34-$228, focused to groups of go getters as diverse as the models are in the nostalgic photoshoot showcasing the street style collection.