JAMAL EDWARDS MBE joined Hollywood star Idris Elba to shoot an advert for multivitamin drink, Purdey’s.
The ‘Thrive On’ campaign, launching in April, seeks to celebrate and inspire people who pursue their dreams.
Idris will star in a series of short films about ‘thriving’.
Jamal, who founded youth broadcasting channel SB.TV is known for revolutionising the UK music scene and discovering some of the biggest talent,
The 25-year-old was was honoured by the Queen for his services to music in March.
The campaign also marks owner Britvic’s biggest ever marketing investment in the brand.