Business

Apprentice star’s nude hosiery line suitable for black women now stocked in Selfridges

NEW PARTNERSHIP: Bianca Miller

NEW PARTNERSHIP: Bianca Miller

JUST A few months after launching her range of nude-coloured hosiery suitable for black women, Apprentice runner-up Bianca Miller has announced her venture is now stocked in high-end department store, Selfridges.

“I am extremely proud to announce that @biancamillerldn is now stocked in @theofficialselfridges,” the 26-year-old wrote on Instagram.

“The whole collection is now in store,” she explained. “Eight shades of tights and hold ups in the world’s best department store.”

Bianca launched Bianca Miller London after attempting to buy nude tights in her teens only to find the darkest shade “wasn’t dark enough for me”.

She told The Voice: “I would expect to be able to pay for tights that suited me. There is definitely a market. I have looked into the market. There isn’t anyone offering it.

REDEFINING NUDE: Bianca Miller poses with models for the Bianca Miller London campaign

REDEFINING NUDE: Bianca Miller poses with models for the Bianca Miller London campaign

“Options are so important. Shoppers want a choice. It will also drive you as a business to do the best that you can. It keeps you on your toes because you know your customers could go elsewhere if you don’t raise your game.”

Customers can purchase Bianca Miller London tights in Selfridges’ flagship London store and on the store’s website.

They are also available for purchase at http://www.BiancaMillerLondon.com.

“If you are unsure on what shade you are, remember to pop into their store and try out our colour swatches to perfectly match your nude tone,” Bianca said.

She added: “Brace yourselves for the long winter season with a pair of sheer and luxurious tights while looking naturally beautiful with our precisely matched nude tones covering both ends of the colour spectrum.”

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